Lessons on building a successful web publication from Future of Sex

Endless possibilities await us in the future of sex.

Robots may very well become our preferred lovers. Heck, we may no longer even need our bodies to climax. It could all happen in our minds, resembling something like the Demolition Man sex scene between Sandra Bullock and Sylvester Stallone.

The Future of Sex explores advances in sex and technology.

Since taking the helm as editor and writer of Future Of Sex in February, I’ve discovered fascinating innovations that are turning our sexual worlds upside down. I’ve also learned a great deal about growing a promising online publication.

Read below to learn what I’ve discovered from our top articles, our growing website traffic, and our search for great writers.

Insights from the top 5 articles

Our top five articles this year offer a taste of how technology is changing sex:

1. Will Sex Robots Actually Replace Human Sex Workers?

2. Wearable Technology Gets a Sexy Fashion Makeover

3. Infographic: The State of 3D Sex Toy Printing

4. Review: The Best Massively Multiplayer Online Sex Games

5. Are Haptic Sex Toys Sparking a New Form of Prostitution?

Folks love sex robots. And the number one story came from an interview with John Danaher, a law lecturer in England. He wrote an 18-page academic paper analyzing arguments on who will rule prostitution in the future: humans or sexbots. His points captivated readers, and the article attracted more than 150 comments on Reddit.

The second and fifth most popular articles uncovered remarkable advances in sex technology. Haptic sex came to the forefront with devices that allow lovers to become physically intimate over the Internet. They included vibrating underwear controlled by smartphones and gadgets enhanced with tactile feedback.

Tech crowds already enamored by the concept of 3D printing got dizzy after learning how additive manufacturing can create personalized sex toys. The crowds at Google+ loved this story, which was our third most clicked.

In fourth place, the Future of Sex review of massively multiplayer online sex games has been widely shared over social media networks, email and blogs. Its consistent strength shows people want to know more about the best adult virtual communities—especially the ones that support immersive technology like the Oculus Rift and remote sex devices.

Growing website traffic

Site traffic has also jumped up this year, thanks largely in part to the success of the above posts. Producing excellent articles that others want to share is the key. On her blog Tiny Nibbles [NSFW], sex writer goddess Violet Blue listed several of our stories in her sex news roundup. GQ France also linked to us, creating another major traffic bump.

We’ve also gained more readers by getting stories shared on social media platforms like Reddit, Google+ and Twitter. Communities are eager to know about our content, we’ve just needed to make it easier for them to find it. Catching the attention and networking with the big fish in sex tech has also meant more retweets and reshares.

But there are so many exciting stories we still want to cover. The hope is to expand Future of Sex by publishing work from new writers and taking on more advertising opportunities.

Finding great writers for a startup

So far, it’s been challenging finding writers who can produce solid articles with little editorial guidance. We’re looking for self-starters with skillful writing styles and a keen eye for what makes a good story. (Bonus points for those who already understand the meaning of teledildonics.)

As a startup, Future of Sex needs to keep costs down while figuring out a viable business model. This makes it even more crucial to work with great writers and reporters. Some people have an incredible mind for developing sex technology story ideas, but struggle to write a coherent and grammatically correct piece. That’s when having a lovely noggin for the area begins to depreciate, because more editorial time and money must go into crafting something publishable.

Depending on the person, writing an article for Future of Sex may be a quick or long process. Though there are benefits to working hard! Writers are paid by the article, but also get bonuses for views exceeding 1,000 in the first 30 days as well as profit share. If you are interested in learning more, please click here.

What is the future of Future of Sex?

The last six months have been particularly eye-opening in terms of new visions for our future sex lives. And of course, the people behind the ideas, software and hardware are the exceptional ones. They are bringing what perhaps once seemed improbable dreams into reality.

At Future of Sex, we can’t wait to share more of their stories with you. In the next six months, we plan on adding to our team and building upon our social strategies to better unveil the inner workings of their sex tech endeavors.

Here’s to the future!

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